Strategically situated at the heart of Abdali, the new downtown of Amman, the Boulevard is a mixed-use outdoor pedestrian spine, bordered by 12 buildings. These buildings offer unique premium retail outlets, high street cafes and restaurants, luxurious Arjaan by Rotana hotel serviced apartments and exclusive rooftop lounges and Abdali Mall. The Boulevard has redifined modern living in the Jordanian capital by blending business, pleasure and contemporary urban lifestyles in one prestigious address, enhancing the capital's touristic and economic offering.