Join us on this afternoon trip to the heart of beach-fringed Negril, where you can shop and relax at Rick's Café at your own pace.
A popular resort on the island's most westerly point, the town has an impressive retail repertoire. You'll find duty-free bargains – cigars, perfumes, jewellery. Or for authentic Jamaican buys, on Norman Manley Boulevard you'll find the craft market.
Once you're shopped out, head to Rick's Café. This legendary cliff top venue is an institution for locals and tourists alike, who come to enjoy the chat, cold beers and Caribbean-American food. From late afternoon, it comes with a sideshow of daring locals trying to outdo each other as they leap from the cliffs.
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